James Lawrence is the Chairman of the Specialty Equipment Market Association (SEMA). James Lawrence has 25+ years of learning from amazing people around the world, and in a handful of companies – from technology to media and not-for-profit. He founded four companies and is currently the Chairman of the Board at SEMA.org, which represents the automotive aftermarket all across the world.

He love the process of creating things, and have invested the last 25 years of his life involved in entrepreneurship, startups or leadership. His goals have evolved as he have learned from experiences, peers, and my mistakes. He is excited to focus the next 20 years of his life on helping people become happier @work using disruptive technology and thinking through real problems with a different lens.

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street rod builders, restylers, car clubs, race teams and more.

SEMA members make, buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again. The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products, and connect with industry buyers from all over the world.